Colorado State University Athletics
CSU Announces Basketball Marketing Plan
10/2/2003 12:00:00 AM | Men's Basketball
Fort Collins, Colo. ? Colorado State University Director of Athletics Mark Driscoll today announced an ambitious, aggressive marketing campaign aimed an increasing season ticket sales in both men?s and women?s basketball.
?It is critical to the continued growth of both programs on a national scale that we increase our season ticket base,? said Driscoll. ?Both programs have achieved national prominence. In order for our basketball programs to grow, we must continue to increase the awareness and support of our fans locally and throughout the region.?
Driscoll said the plan is being implemented immediately and he is optimistic it will pay immediate dividends.
?Both the men?s and women?s team play outstanding home schedules and a game at the Pepsi Center,? he said. ?The schedule is attractive to the Ram basketball fan and challenging for our programs on the court. Fans will have a chance to see teams such as Colorado and Purdue face the men?s team, and Colorado and Notre Dame play against the women?s team. When you add the Mountain West Conference opponents, both teams face a formidable challenge this season that will be entertaining for the fans.?
The nine-point marketing plan includes:
Additionally, Driscoll said, more than 30,000 schedule cards and 1,500 posters will be distributed in the local area by the department?s marketing and promotions office.
Driscoll said the athletics department has also put together a promotional campaign for various games during the respective men?s and women?s season, including that will be announced throughout the year.
Click here for more information on purchasing season tickets.
