Colorado State University Athletics
Colorado State and Under Armour announce multi-year partnership extension
12/2/2015 12:00:00 AM | Men's Basketball
FORT COLLINS, Colo.—Colorado State University’s department of athletics today announced a long-term partnership with Under Armour (NYSE:UA), extending its current agreement with the global performance brand to be the exclusive outfitter for CSU’s athletics programs through 2021.
As part of the new long-term agreement, Under Armour will continue to exclusively design and supply the gameday uniforms, as well as footwear, apparel and training equipment for each of Colorado State’s 16 men’s and women’s varsity athletics teams beginning in the 2016-17 school year. It will include alternate gameday uniforms that UA will supply for the Rams’ football program, expanding upon the special “Orange Out” uniforms UA has supplied for the annual Ag Day game.
“Under Armour is the perfect partner for Colorado State Athletics,” said Joe Parker, CSU’s director of athletics. “We are proud of our affiliation and thrilled to extend the relationship. Our student-athletes and coaches appreciate UA’s acute focus on performance, innovation and technology. We are excited to practice and compete in apparel, uniforms and footwear provided by Under Armour, who by every measure of success is skyrocketing.”
Colorado State University will continue to be integrated into the brand’s overall storytelling efforts, including branding support for the new on-campus stadium, social media initiatives, in-store promotions and grassroots activations to help support retail distribution of CSU apparel.
“Kevin Plank and the Under Armour Team immersed themselves in all things CSU to gain a comprehensive understanding of our campus and community,” Parker added. “They wanted to know the best way to align with the University and we are confident the partnership will enhance both Under Armour and Colorado State University.”
“We are so proud to extend our partnership with CSU for the next five years, developing and designing innovative training and game day gear for the Rams,” said Nick Carparelli, Senior Director, Collegiate Sports Marketing. Under Armour. “We look forward to many years of continued success in our partnership driven by the University’s strong commitment to their athletic programs.”
The Rams remain an integral part of Under Armour’s expanding roster NCAA partnerships that also includes the University of Notre Dame, University of Wisconsin, University of Cincinnati, University of Maryland, Auburn University, Utah University, Northwestern University, Boston College and the University of South Carolina.
About Under Armour, Inc.
Under Armour (NYSE: UA), the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand's innovative products are sold worldwide to athletes at all levels. The Under Armour Connected Fitness™ platform powers the world’s largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit the Company's website at www.uabiz.com.